Motherly Logo Journey



Motherly Logo - A New Take


Motherly is about nurturing the idea of motherhood by bringing convenience to the door of new-age moms. Our latest logo is a fusion of progressive mother’s everyday choices that represent their care and affection – albeit symbolically.
Let us walk you through our vision track behind carving out the new logo.

An idea behind the new font size
Last version showed a fairly classical script font, with an imbibed heart, depicting a mother’s care. With the new font size, we have kept the appearance more simple, crisp, warm & elegant. It is also clearly visible when printed on small products without causing any damage. This shift from classic to modern font successfully associates with the trendy, futuristic approach that our brand represents.

Turquoise color theme
Inclining towards soft, subtle tones on the color wheel, we have maintained the turquoise & white colors on the logo. These summery shades are pleasing to look at, elegant in appearance, and depicts the warmth of mother-baby bond. It is also a reflection of our brand’s maturity & trustworthiness

A refreshing take on the icon
Without subduing our logo’s originality, we have rescued the old memories with an inclusive icon. Creative abstraction of ‘M’ is rounded into a butterfly, winged in the shape of a heart, beautifully keeping our true essence intact.

Our Tagine – A Choosy Mom’s Choice
We are the choices we make. And for a mother, each day is an effort put in to choosing what’s best for your little one. With our curated range of baby products, we try to minimize your efforts of going places (both realistically & virtually). In a way, you stay connected to the latest market innovations that are inspired by your choice of parenting.

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