Logo Journey




Motherly Logo - A New Take


Motherly is about nurturing the idea of motherhood by bringing convenience to the door of new-age moms. Our latest logo is a fusion of progressive mother’s everyday choices that represent their care and affection – albeit symbolically.
Let us walk you through our vision track behind carving out the new logo.

An idea behind the new font size
Last version showed a fairly classical script font, with an imbibed heart, depicting a mother’s care. With the new font size, we have kept the appearance more simple, crisp, warm & elegant. It is also clearly visible when printed on small products without causing any damage. This shift from classic to modern font successfully associates with the trendy, futuristic approach that our brand represents.

Turquoise color theme
Inclining towards soft, subtle tones on the color wheel, we have maintained the turquoise & white colors on the logo. These summery shades are pleasing to look at, elegant in appearance, and depicts the warmth of mother-baby bond. It is also a reflection of our brand’s maturity & trustworthiness

A refreshing take on the icon
Without subduing our logo’s originality, we have rescued the old memories with an inclusive icon. Creative abstraction of ‘M’ is rounded into a butterfly, winged in the shape of a heart, beautifully keeping our true essence intact.

Our Tagine – Choosy Mom’s Choice
We are the choices we make. And for a mother, each day is an effort put in to choosing what’s best for your little one. With our curated range of baby products, we try to minimize your efforts of going places (both realistically & virtually). In a way, you stay connected to the latest market innovations that are inspired by your choice of parenting.








 What has been changed:

1. Logo primary Colors

2. Logo font size

Why we have changed it ?

1. The existing logo color (Reddish) is generating feeling of energy\enthusiasm however Motherly offering services to New Mothers and baby hence we wanted a feeling of soft, smooth, delicate, soothing. Our new color “turquoise” perfectly do that.

2. We wanted to have a feeling of neat and clean. While printing our existing logo on products it becomes clumsy hence we decided to make existing font thin so that it looks neat and clean on any products or designs.


Logo Icon Story:

Do you look at your child and just smile ?

Not because your child did something amazing , but because you realize how blessed you really are . And for that special bond that you two hold, there cannot be any compromises. As a mother you are bound to accentuate the needs for your child and we are here to do just that with our line of products that you can get CHOOSY about for your loved little one.

Because compromise is not an option.

The logo design is carved with the ideology, two line curves one bigger than the other which signifying that the mother and the child share a special bond. It symbolizes the caring sumptuous nature of the mother and the naive nature of the infant both cuddling bringing in the formation of a heart.

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